Growth Energy's annual leadership conference is a 400-person event that pairs classroom sessions with social and leisure events. The five-day event requires logistical, lodging and program planning in some of the largest convention venues in the United States. As creative director, I am responsible for theme implementation and company branding.
For the 2012 election cycle, the Carper for Delaware campaign asked me to help them with day to day collateral material in support of the Senator's second re-election to the U.S. Senate. Assignments included a variety of traditional campaign material such as fundraiser invitations, rally signs and publication advertisements in addition to new media requests for facebook, twitter and other social media.
As a designer for U.S.News & World Report, most of my portfolio includes the weekly production of the Money & Business section, special monthly supplements and the media company's web site. Special projects include the annual "Best Colleges" and "Best Hosptials" rankings. Other editorial work has appeared in Foreign Policy, newsstand editions of The Onion and Stars & Stripes.
Complex stories don't have to be text-heavy and dense. Visual storytelling is an impactful way to capture attention
In 2012 American Ethanol, an official partner of NASCAR®, launched a $4.8 million TV campaign and sweepstakes to raise the awareness of ethanol-blended gasoline. The campaign ran for six weeks during the summer racing season on TNT and reached TKTKTK viewers.
Growth Energy, America's leading voice for the ethanol industry, publishes its annual report in March of every year. It is distributed to the organizations membership that comprise both ethanol producers and vendors involved with the chain of supply.
Houston D. Ruck is creative director for Growth Energy, the trade association of the American ethanol industry, where he manages branding, online presence and national advertising campaigns for print, digital and broadcast mediums. Prior to Growth Energy he was a designer with U.S.News & World Report where he lead production of visuals for the magazine's award-winning Web site. Previously, Houston was a print designer for the magazine's Money & Business section after starting his career as a photo and graphics editor at Stars & Stripes, the daily newspaper for military families based overseas. His work as a student with The Vanderbilt Hustler and Commodore Yearbook has been recognized by the Associated Collegiate Press's "Best in Show" national conference competition and College Media Advisor's "Best of Collegiate Design" annual. He is an American & Southern Studies graduate of Vanderbilt University in Nashville, Tenn.